Our disciplined process clarifies objectives and defines the criteria for project success. This methodology organizes the project and keeps it on time and on budget.
Process
Discover
In this phase we become familiar with your business and competitive environment. To facilitate our understanding we interview key stakeholders to amplify our independent research as we clarify the assignment’s goals.
- Become familiar with business and competitive environment
- Review detailed background information
- Interview key stakeholders
- Conduct independent research
- Clarify goals, set expectations, establish measures of success
Draft
Leveraging the discovery phase we create a strategy and begin to discuss creative approaches and define the specific deliverables.
- Based on research, develop a clear engagement strategy, defining:
- Segments
- Channels
- Messages
- Components
- Roll out plan
- Conceptualize several broad brush creative approaches
- Identify, with client, top 2-3 directions to develop further
Design
Our team works collaboratively to create the messaging and the visual approach.
- Fully explore chosen directions, including:
- Overarching messages
- Content architecture
- Interaction design
- Voice
- Imagery
- Visual style
- Interactivity
Develop
The deliverables become fully formed with all writing, art, images and interactivity executed.
- Refine chosen concept
- Execute design and writing
- Schedule, direct and produce creative components, including photography, videography, animation, applications, etc.
Deployment
This is the final production phase where our team supervises printing, installation and back end development.
- Execute final production
- Supervise printing, installation, and back end development
- Manage delivery, distribution and/or launch
Debriefing
Ultimately, we care about what you think. Our respective teams will evaluate the project and identify opportunities for refinement, enhancement and/or expansion.
- Meet with client to evaluate deliverables
- Evaluate areas of success and identify opportunities for refinement, enhancement and/or expansion