Decker Design

Madison came to Decker Design, looking to update the visual brand to better communicate the firm’s strengths: thought leadership, exemplary customer service, and a business and technology infrastructure with global reach. Madison’s previous logo was dated, and did not convey the sense of positive urgency with which the company conducts its business.

The firm’s business objective was to increase awareness among referral sources and develop business in new sectors. After conducting a series of interviews with key audiences, the decision was made to update the Getzler Henrich brand and its application across media including the firm’s website, advertising, trade shows, and special events.